Hiring company: Pfizer
ROLE SUMMARY
Pfizer and BioNTech's breakthrough COVID-19 vaccine has launched around the world. Full FDA approval/BLA for the 16+ age group US occurred in Fall 2021 with additional supplemental BLAs to follow for other formulations and age groups through late 2021 and into 2022. Post-BLA, we will use the brand name, COMIRNATY®.
Although our understanding of the disease epidemiology, virus mutations and duration of protection of vaccines continue to evolve; in the post-pandemic period, it's likely that COVID-19 vaccinations may be an annual vaccination, potentially like flu. In the post-pandemic market dynamic, vaccine uptake will be dependent on numerous commercial brand interdependencies and driving market and patient-centric opportunities for our vaccine.
The Director, HCP Marketing Field Force Lead will be responsible for training and supporting the US field force through the following milestones and beyond, upon FDA approval: Ages 16+ primary series FDA approval, boosters, rapid product / formulation changes, ages 12-15, and ages 5-11. This team member will also lead the US field force through COMIRNATY®’s product commercialization.
It’s a fast-paced, collaborative environment that requires an organized colleague with operational US Marketing experience (vaccines preferred) and the ability to navigate the organization and get things done.
ROLE RESPONSIBILITIES
Collaborate with U.S. marketing and field force leadership to establish objectives, timelines, and goals for various customer-facing-colleague (CFC) groups
Ensure appropriate alignment and prioritization of field force time and resource for Comirnaty with the US Leadership Team to ensure appropriate balance for the full Vaccines portfolio of products
Facilitate field force transition between USG-controlled-environment, peri-commercialization, commercialization, and post-commercialization
Lead the development of US Plan of Action (POAs) meetings and other Sales Force meetings including planning, content development, execution, and follow-up engagement
Partner with others on the US mRNA team to ensure a cohesive approach across channels (i.e. Retail and IDN Lead, HCP and Consumer marketing, PfizerPro Content Lead) and that materials are appropriate for various in-person or digital settings
Partner with Sales Training to ensure new hire training is consistent with brand strategy and critical success factors
Partner with agency of record and MLR / RC to create marketing materials that will support field objectives and conversations. Requires working closely with the BioPharma Ops team to drive proficiency with the RC process and GCMA/Veeva
Prepare the field force for upcoming product milestones/changes and prepare them to react to external events (i.e., news media stories, recent COVID-19 vaccine studies, etc.)
Continuously measure the impact of field and marketing initiatives, generating early learning, and driving continuous improvement in order to achieve brand objectives
Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance.
BASIC QUALIFICATIONS
Bachelor’s degree
10+ years’ experience
US pharmaceutical industry experience required
Ability to work independently across senior level stakeholders and demonstrates judgement of what needs to be escalated
Excellent communication and presentation skills (oral and written)
Robust analytical/planning skills and ability to multi-task under pressure
Self-starter, comfortable with ambiguity
Solid understanding of today’s US pharmaceutical environment, incl. Regulatory, Legal and Compliance / RC
Commitment to compliance and winning the right way
Proven success in influence/negotiation; able to build and maintain productive relationships
PREFERRED QUALIFICATIONS
Prior customer-facing/field experience preferred
MBA, MPH preferred
Vaccines and/or buy and bill business experience
Team player who puts the needs of the team above her/his own and can spark JOY
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Some domestic travel may be required
Other Job Details:
Last Date to Apply for Job: October 13, 2021
Additional Location: North East Remote
Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.